Rockets are bad technology. iPhones are good technology

It's funny how when you're up so late at night for so long your mind can get into these creative places, the kind of creative places that come to you when you're halfway between asleep and awake.

When you're designing and inventing the way I did, every minute of your life is put - every neuron in your brain into trying to think about the little code and how you can maybe have one less line of code and a little bit more straightforward from the beginning to the answer. And you don't have time to think about companies and products and how would I build this. So Steve Jobs and I were a very necessary pair.

The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

My dream was actually just to have a computer some day. If I'd imagined that it meant starting a company to sell them, I probably would have avoided the whole thing.

It's a lot easier to think of an app and write it than it is to convince people to want it.

I think everything I have done in my life, my reasons at the time were right no matter how things worked out.