When you're about 20 years old, you kind of think out - I figured out that it was better - less good to be successful and better to have a laughing life, laugh more than you frown all through your life. Because on the day you die, which one would you have said had the happier life, the better life? And so I put a lot of humor in my life.

Everything we did we were setting the tone for the world.

Geek it's really more a characteristic where you don't socialize. You don't talk the normal languages.

Even if you do something that others might consider wrong, you should at least be willing to talk about it and tell your parents what you're doing because you believe it's right.

Some great people are leaders and others are more lucky, in the right place at the right time. I'd put myself in the latter category. But I'd never call myself a normal designer of anything.

It's just not right that so many things don't work when they should. I don't think that will change for a long time.

All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.