Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.

Everything that has a computer in will fail. Everything in your life, from a watch to a car to a radio, to an iPhone, it will fail if it have a computer in it.

I wanted to be an elementary school teacher my whole life.

College just didn't even have computers for an under-curriculum when I started college.

It's a lot easier to think of an app and write it than it is to convince people to want it.

I don't believe anything really revolutionary has ever been invented by committee... I'm going to give you some advice that might be hard to take. That advice is: Work alone... Not on a committee. Not on a team.

I want to get back to education. When I was in college I paid attention to child psychology portions of our psychology classes. I watch other people work with babies. And I saw the baby as developing like a computer and it intrigued me in my life. I wanted to do that.