If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect.

We are often better served by connecting ideas than we are by protecting them.

The fusion of art and technology that we call interface design.

How could so many intelligent people be so grievously wrong for such an extended period of time? How could they ignore so much overwhelming evidence that contradicted their most basic theories? These questions, too, deserve their own discipline: the sociology of error.

Keeping a slow hunch alive poses challenges on multiple scales. For starters, you have to preserve the hunch in your own memory, in the dense network of your neurons. Most slow hunches pass in and out of our memory too quickly, precisely because they possess a certain murkiness. You get a feeling that there's an interesting avenue to explore, a problem that might lead you to a solution, but then you get distracted by more pressing matters and the hunch disappears. So part of the secret of hunch cultivation is simple: write everything down.

Being right keeps you in place, being wrong forces you to explore.

It may not be possible to 'win the future,' in President Obama's words, but if we're going to encourage more innovation, it's not enough for us to just dig in and work harder. We also need to encourage surprise and serendipity. We need to play each other's instruments.