If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect.
Steven JohnsonPopular culture, on average, has been growing more cognitively challenging over the past thirty years, not less. Despite everything you hear about declining standards and dumbing-down, you have to do more intellectual work to make sense of today's television or games - much less the internet - than you did a few decades ago.
Steven JohnsonNothing really says ... interactivity - which was so exciting and captures the real, the Web Zeitgeist of 1995 - than 'Click here for a picture of my dog.'
Steven JohnsonMost new movements start this way: hundreds or thousands of individuals and groups, working in different fields and different locations, start thinking about change using a common language, without necessarily recognizing those shared values. You just start following your own vector, propelled along by people in your immediate vicinity. And then one day, you look up and realize that all those individual trajectories have turned into a wave.
Steven Johnson