Keeping a slow hunch alive poses challenges on multiple scales. For starters, you have to preserve the hunch in your own memory, in the dense network of your neurons. Most slow hunches pass in and out of our memory too quickly, precisely because they possess a certain murkiness. You get a feeling that there's an interesting avenue to explore, a problem that might lead you to a solution, but then you get distracted by more pressing matters and the hunch disappears. So part of the secret of hunch cultivation is simple: write everything down.

It is extraordinary how safe flying has become. You are now statistically more likely to be elected president of the United States in your lifetime than you are to die in a plane crash. What an amazing achievement as a society! But what we end up focusing on are the catastrophic failures that are incredibly rare but happen every now and then.

The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.

Chance favors the connected mind.

Most of the time, criticism that takes pop culture seriously involves performing some kind of symbolic analysis, decoding the work to demonstrate the way it represents some other aspect of society.

Popular culture, on average, has been growing more cognitively challenging over the past thirty years, not less. Despite everything you hear about declining standards and dumbing-down, you have to do more intellectual work to make sense of today's television or games - much less the internet - than you did a few decades ago.

It may not be possible to 'win the future,' in President Obama's words, but if we're going to encourage more innovation, it's not enough for us to just dig in and work harder. We also need to encourage surprise and serendipity. We need to play each other's instruments.