I think the reason that swearing is both so offensive and so attractive is that it is a way to push people's emotional buttons, and especially their negative emotional buttons. Because words soak up emotional connotations and are processed involuntarily by the listener, you can't will yourself not to treat the word in terms of what it means.
Steven PinkerSo no, it's not all in the genes, but what isn't in the genes isn't in the family environment either. It can't be explained in terms of the overall personalities or the child-rearing practices of parents.
Steven PinkerOf course, genes can't pull the levers of our behavior directly. But they affect the wiring and workings of the brain, and the brain is the seat of our drives, temperaments and patterns of thought.
Steven PinkerJournalists say that when a dog bites a man, that is not news, but when a man bites a dog, that is news ... Thanks to the mathematics of combinatorics, we will never run out of news.
Steven Pinker