I think the reason that swearing is both so offensive and so attractive is that it is a way to push people's emotional buttons, and especially their negative emotional buttons. Because words soak up emotional connotations and are processed involuntarily by the listener, you can't will yourself not to treat the word in terms of what it means.
Steven PinkerThe typical imperative from biology is not "Thou shalt... ," but "If ... then ... else.
Steven PinkerWe're living in primate heaven. We're warm, dry, we're not hungry, we don't have fleas and ticks and infections. So why are we so miserable?
Steven PinkerClimate change could produce a lot of misery and waste without necessarily leading to large-scale armed conflict, which depends more on ideology and bad governance than on resource scarcity.
Steven Pinker