In fact, without a specification of a creature's goals, the very idea of intelligence is meaningless. A toadstool could be given a genius award for accomplishing with pinpoint precision and unerring reliability, the feat of sitting exactly where it is sitting. Nothing would prevent us from agreeing with the cognitive scientist Zenon Pylyshyn that rocks are smarter than cats because rocks have the sense to go away when you kick them.

The costs of an ignorance of science are nor just practical ones like misbegotten policies, forgone cures, and a unilateral disarmament in national competitiveness. There is a moral cost as well. It is an astonishing fact about our species that we understand so much about the history of the universe. the forces that make it tick, the stuff it's made of; the origin of living things, and the machinery of life. A failure to nurture this knowledge shows a philistine indifference to the magnificent achievements humanity is capable of; like allowing a great work of art to molder in a warehouse.

As individual people, embedded in our daily lives, of course we're interested in what makes one person different from another. We've got to hire one person and not another, marry one person and not another.

Perhaps the most extraordinary popular delusion about violence of the past quarter-century is that it is caused by low self-esteem. That theory has been endorsed by dozens of prominent experts, has inspired school programs designed to get kids to feel better about themselves, and in the late 1980s led the California legislature to form a Task Force to Promote Self-Esteem. Yet Baumeister has shown that the theory could not be more spectacularly, hilariously, achingly wrong. Violence is a problem not of too little self-esteem but of too much, particularly when it is unearned.

When a scientist considers all high-tech mental machinery needed to arrange words into ordinary sentences, prescriptive rules are, at best, inconsequential little decorations. The very fact that they have to be drilled shows that they are alien to the natural workings of the language system. One can choose to obsess over prescriptive rules, but they have no more to do with language than the criteria for judging cats at a cat show have to do with mammalian biology.

Space and force pervade language. Many cognitive scientists (including me) have concluded from their research on language that a handful of concepts about places, paths, motions, agency, and causation underlie the literal or figurative meanings of tens of thousands of words and constructions, not only in English but in every other language that has been studied.

The stuff of life turned out to be not a quivering, glowing, wondrous gel but a contraption of tiny jigs, springs, hinges, rods, sheets, magnets, zippers, and trapdoors, assembled by a data tape whose information is copied, downloaded and scanned.