For one thing, before the 20th century, there were plenty of genocides. We tend to forget about them, partly because they weren't as well documented and partly because, until recently, people didn't care. We used euphemisms like 'sackings' and 'sieges' instead of calling them 'genocides.'
Steven PinkerWhen people talk, they lay lines on each other, do a lot of role playing, sidestep, shilly-shally and engage in all manner of vagueness and innuendo. We do this and expect others to do it, yet at the same time we profess to long for the plain truth, for people to say what they mean, simple as that. Such hypocrisy is a human universal.
Steven Pinker