Do you love your idea? Does it feel right on instinct? Are you willing to bleed for it?

In the hierarchy, the artist faces outward. Meeting someone new he asks himself, What can this person do for me? How can this person advance my standing? In the hierarchy, the artist looks up and looks down. The one place he can't look is that place he must: within.

There's a phrase you hear in Israel: "We're not Jews, we're Israelis." What that means is that the stereotype we're familiar with here in the States of the Diaspora Jew, i.e. Jews in America or Europe or Russia, etc. does not fit at all with the reality of the homegrown "sabras" of Israel.

Turning pro is a mindset. If we are struggling with fear, self-sabotage, procrastination, self-doubt, etc., the problem is, we’re thinking like amateurs. Amateurs don’t show up. Amateurs crap out. Amateurs let adversity defeat them. The pro thinks differently. He shows up, he does his work, he keeps on truckin’, no matter what.

When we sit down day after day and keep grinding, something mysterious starts to happen... Unseen forces enlist in our cause; serendipity reinforces our purpose.

When we turn pro we stop running from our fears. We turn around and face them.

Courage is inseparable from love and leads to what may arguably be the noblest of all warrior virtues: selflessness.