Our enemy is not lack of preparation; itโs not the difficulty of the project or the state of the marketplace or the emptiness of our bank account. The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications and a million reasons why we canโt/shouldnโt/wonโt do what we know we need to do.
Steven PressfieldDo you love your idea? Does it feel right on instinct? Are you willing to bleed for it?
Steven PressfieldDon't prepare, do. Don't let Resistance sucker you into wasting months on background, foundation, planning. All that can come later.
Steven Pressfield