You have to figure out what conversion means in your case. What does retention mean? What does activation mean? For every business, it's going to be slightly different because of the nature of the product and the kinds of people who use it.
Stewart ButterfieldLife is too short to do mediocre work and it is definitely too short to build shitty things.
Stewart ButterfieldSome people will know exactly what they want to do at a very young age, but the odds are low. I feel like people in their early- to mid-20s are very earnest. They’re very serious, and they want to feel like they’ve accomplished a lot at a very young age rather than just trying to figure stuff out. So I try to push them toward a more experimental attitude.
Stewart Butterfield