One of the uncovenanted benefits of living for a long time is that, having so many more dead than living friends, death can appear as a step backwards into the joyous past.

Great advertising is the expression of deep emotional sincerity.

If you think with enough energy about a hoped-for event, it will in the end happen. Not because you willed it. Because it was all the time in your nature.

each time that I have run away - and from a habit it quickly became an illness - I have betrayed someone. Myself, but not always only myself.

to grow old is to have taken away, one by one, all gifts of life, the food and wine, the music and the company. ... the gods unloose, one by one, the mortal fingers that cling to the edge of the table.

In my firm, we dealt in lies. Advertising is that ... the skilful use of the truth to mislead, to spoil, to debase.

War, for any cause, is inexcusable. There is nothing which excuses us for the beastly ingenuity of our wars. Only fools, only the diseased, think that we are served by killing the strong young men with machines.