In my firm, we dealt in lies. Advertising is that ... the skilful use of the truth to mislead, to spoil, to debase.

Speaking the truth, once you have started it, is too exhilarating to draw back.

Very rare, the intelligence of the heart. The intelligence of the whimsical brain is less rare, less attaching, sometimes tedious.

There is as much vanity in self-scourgings as in self-justification.

In what touches their social convictions, most persons do not think. The threat of change, with all it suggests to them in the loss of social and economic privilege, alarms so deeply that they are incapable of unprejudiced thought. They seem to themselves to be thinking, with lucidity and fairness, but since they start from the conviction that change must undoubtedly be for the worse or from settled grief at the thought of losing what is old and lovely, they are doing no more than following a logical sequence of ideas from a false premise.

Only one person in a thousand knows the trick of really living in the present. Most of us spend fifty-nine minutes an hour living in the past, with regret for lost joys or shame for things badly done (both utterly useless and weakening) or in a future which we either long for or dread. . . . There is only one minute in which you are alive, this minute, here and now. The only way to live is by accepting each minute as an unrepeatable miracle. Which is exactly what it is-a miracle and unrepeatable.

There is a stage in any misery when the victim begins to find a deep satisfaction in it.