The decline is in paper values, not in tangible goods and services...America is now in the eighth year of prosperity as commercially defined. The former great periods of prosperity in America averaged eleven years. On this basis we now have three more years to go before the tailspin.

Common sense is what tells us the earth is flat.

Sanely applied advertising could remake the world.

Common sense is that which tells us the world is flat.

For those who believe, no proof is necessary. For those who don't believe, no proof is possible.

We live in an ocean of words, but like a fish in water we are often not aware of it.

The best mental effort in the game of business is concentrated on the major problem of securing the consumer's dollar before the other fellow gets it.