The ever-mounting glut of waste materials is characteristic by-product of modern consumer society. It might even be argued that capitalism's continual need to find of generate markets means that disposibility and waste have become the spine of the system. To consume means, literally, to destroy or expend, and in the garbage crisis we confront the underlying truth of a society in which enormous productive capacities and market forces have harnessed human needs and desires, without regard to the long or even short-term future of life on the planet.

The ever-mounting glut of waste materials is characteristic by-product of modern consumer society. It might even be argued that capitalism's continual need to find of generate markets means that disposibility and waste have become the spine of the system. To consume means, literally, to destroy or expend, and in the garbage crisis we confront the underlying truth of a society in which enormous productive capacities and market forces have harnessed human needs and desires, without regard to the long or even short-term future of life on the planet.

The history of PR is... a history of a battle for what is reality and how people will see and understand reality.