Most development doesn't make it to series. So you want the writer and director to have a really good experience with development because, if it doesn't work out, you want to work with them again. You have to know their work really well, know the drafts really well, and when you give notes, you need to have really thought them through.

You have to be a strong advocate of the shows you believe in. Sometimes those skills are very similar to agenting.

Not every show needs to reach the same size of audience, or same width, of a ‘Sopranos,'

Most development doesn't make it to series. So you want the writer and director to have a really good experience with development because, if it doesn't work out, you want to work with them again. You have to know their work really well, know the drafts really well, and when you give notes, you need to have really thought them through.

Marketing is designed to bring people into something.

I'm actually totally the prude of my family.