Appraise war in terms of the fundamental factors. The first of these factors is moral influence.
Sun TzuBe extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
Sun TzuIf words of command are not clear and distinct, if orders are not thoroughly understood, the general is to blame. But if his orders are clear, and the soldiers nevertheless disobey, then it is the fault of their officers.
Sun TzuThe general must be the first in the toils and fatigues of the army. In the heat of summer he does not spread his parasol nor in the cold of winter don thick clothing. In dangerous places he must dismount and walk. He waits until the army's wells have been dug and only then drinks; until the army's food is cooked before he eats; until the army's fortifications have been completed, to shelter himself.
Sun TzuBegin by seizing something which your opponent holds dear; then he will be amenable to your will.
Sun TzuIn all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. In battle, there are not more than two methods of attack.. the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
Sun Tzu