If we know that our own men are in a condition to attack, but are unaware that the enemy is not open to attack, we have gone only halfway towards victory. If we know that the enemy is open to attack, but are unaware that our own men are not in a condition to attack, we have gone only halfway towards victory. If we know that the enemy is open to attack, and also know that our men are in a condition to attack, but are unaware that the nature of the ground makes fighting impracticable, we have still gone only halfway towards victory.

Where the army is, prices are high; when prices rise the wealth of the people is exhausted.

He must be able to mystify his officers and men by false reports and appearances, and thus keep them in total ignorance.

There has never been a protracted war from which a country has benefitted.

If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is tempermental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected.

If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst.

A clever general... avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to return. This is the art of studying moods. Disciplined and calm, he awaits the appearance of disorder and hubbub among the enemy. This is the art of retaining self-possession.