If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
Sun TzuAt first, then, exhibit the coyness of a maiden, until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.
Sun TzuTo persuade your enemy to (retreat) before the fight is to defeat them even before the battle begins. An enemy made ally is no longer an enemy.
Sun TzuWhoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.
Sun TzuIn all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. Indirect tactics, efficiently applied, are inexhaustible as Heaven and Earth, unending as the flow of rivers and streams; like the sun and moon, they end but to begin anew; like the four seasons, they pass away to return once more.
Sun Tzu