If you know both yourself and your enemy, you can win a hundred battles without a single loss.
Sun TzuBegin by seizing something which your opponent holds dear; then he will be amenable to your will.
Sun TzuBy altering his arrangements and changing his plans, the skillful general keeps the enemy without definite knowledge. By shifting his camp and taking circuitous routes, he prevents the enemy from anticipating his purpose. At the critical moment, the leader of an army acts like one who has climbed up a height and then kicks away the ladder behind him.
Sun Tzu