A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
Sun TzuSubtle and insubstantial, the expert leaves no trace; divinely mysterious, he is inaudible. Thus he is master of his enemy's fate.
Sun TzuTo perceive victory when it is known to all is not really skilful. Everyone calls victory in battle good, but it is not really good.
Sun Tzu