Appraise war in terms of the fundamental factors. The first of these factors is moral influence.
Sun TzuThe one who figures on victory at headquarters before even doing battle is the one who has the most strategic factors on his side.
Sun TzuThe spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points; and his forces being thus distributed in many directions, the numbers we shall have to face at any given point will be proportionately few.
Sun Tzu