There are five dangerous faults which may affect a general: recklessness, which leads to destruction; cowardice, which leads to capture; a hasty temper, which can be provoked by insults; a delicacy of honour, which is sensitive to shame; over-solicitude for his men, which exposes him to worry and trouble.
Sun TzuA military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
Sun Tzu