Too frequent rewards indicate that the general is at the end of his resources; too frequent punishments that he is in acute distress.
Sun TzuAppear at points which the enemy must hasten to defend; march swiftly to places where you are not expected.
Sun TzuWhen the enemy's envoy's speak in humble terms, but continues his preparations, he will advance. When their language is deceptive but the enemy pretentiously advances, he will retreat. When the envoys speak in apologetic terms, he wishes a respite. When without a previous understanding the enemy asks for a truce, he is plotting. When the enemy sees an advantage but does not advance to seize it, he is fatigued.
Sun Tzu