One whose troops repeatedly congregate in small groups here and there, whispering together, has lost the masses. One who frequently grants rewards is in deep distress. One who frequently imposes punishments is in great difficulty. One who is at first excessively brutal and then fears the masses is the pinnacle of stupidity.
Sun TzuKnow the enemy, know yourself; your victory will never be endangered. Know the ground, know the weather; your victory will then be total.
Sun TzuWhen you shoot a bow and arrow, you aim at the clouds, not because you expect to hit them, but so that you may reach the distant target on the ground.
Sun TzuSpies cannot be usefully employed without a certain intuitive sagacity; They cannot be properly managed without benevolence and straightforwardness; Without subtle ingenuity of mind, one cannot make certain of the truth of their reports; Be subtle! be subtle! and use your spies for every kind of warfare; If a secret piece of news is divulged by a spy before the time is ripe, he must be put to death together with the man to whom the secret was told.
Sun Tzu