When you know both yourself as well as your competition, you are never in danger. To know yourself and not others, gives you half a chance of winning. Knowing neither yourself or your competition puts you in a position to lose.
Sun TzuThe clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him.
Sun TzuThus we may know that there are five essentials for victory: He will win who knows when to fight and when not to fight. He will win who knows how to handle both superior and inferior forces. He will win whose army is animated by the same spirit throughout all its ranks. He will win who, prepared himself, waits to take the enemy unprepared. He will win who has military capacity and is not interfered with by the sovereign.
Sun TzuA kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
Sun Tzu