On the field of battle, the spoken word does not carry far enough; hence the institution of gongs and drums... banners and flags. Gongs and drums, banners and flags, are means whereby the ears and eyes of the host may be focused on one particular point.
Sun TzuWhen you know both yourself as well as your competition, you are never in danger. To know yourself and not others, gives you half a chance of winning. Knowing neither yourself or your competition puts you in a position to lose.
Sun TzuPerfection in war lies in so sapping your opponents will that he surrenders without fighting.
Sun Tzu