The sale of sex in modern societies is not about spreading genes. Sex has been taken over by the memes.
Susan BlackmoreMemetics provides a new approach to the evolution of language in which we apply Darwinian thinking to two replicators, not one. On this theory, memetic selection, as well as genetic selection, does the work of creating language.
Susan BlackmoreYou start by copying other people's paintings or music or whatever. You get all of those skills before you branch out. Really creative people have a fantastic ability to copy things and then combine them in new ways. And whether we're talking about genes or memes, recombination is the real heart of creativity.
Susan Blackmore