Certainly almost everything we do and think is colored in some way by memes, but it is important to realize that not everything we experience is a meme. If I walk down the street and see a tree, the basic perception that's going on is not memetic.
Susan BlackmoreAll other species on this planet are gene machines only. They don't imitate at all well; we alone are gene machines and meme machines as well.
Susan BlackmoreOne of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.
Susan BlackmoreIn proportion to our body mass, our brain is three times as large as that of our nearest relatives. This huge organ is dangerous and painful to give birth to, expensive to build and, in a resting human, uses about 20 per cent of the body's energy even though it is just 2 per cent of the body's weight. There must be some reason for all this evolutionary expense.
Susan Blackmore