One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.
Susan BlackmoreTake male strategies for success in the world. If you've got all the advantages, if you're attractive and clever and all of that, you will generally go for very high quality females.
Susan BlackmoreScience has, after all, made some colossal blunders in the past... Our current materialism and its rejection of the idea of a spirit or soul might be just another great falsity.
Susan Blackmore