People hate negative tactics, but the fact is, as the 3 a.m. ad demonstrates, they can be very effective.
Susan EstrichI cant begin to count how many times I have warned politicians and candidates to worry as much about the good coverage as the bad, because the more air they put in your balloon, the bigger the target when they start shooting.
Susan EstrichWhen a father climbs a dangerous mountain and dies, we mourn. When a mother does, we question her judgment. How could she?
Susan Estrich