Things are always changing. Part of being successful here is being comfortable with not knowing what's going to happen.
Susan WojcickiThere are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.
Susan WojcickiWe are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
Susan Wojcicki