There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.
Susan WojcickiWe are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
Susan WojcickiThe main motivations were to try to leverage Google's expertise with large computer systems and to try to give something back to science
Susan Wojcicki