I have no idea other than where my readers are located, roughly. They could be 12. They could be 50. I just haven't a clue. I'm hoping my readership is a little wider and broad than what the typical fashion blog gets. I have received emails from a 50-year-old lady in Tel Aviv who says I have revived her passion for fashion.

If I don't like it, I don't want to rant about it. There will be things that I vent about if I'm passionate enough, but there are plenty of scathing voices out there already. Who needs another?

I still haven't quite gauged the effects of featuring designers on my blog and on Dazed. I can only rely on what people feed back to me ... the effects are positive though - designers picking up more buyers, entering into new collaborations, getting more orders.... it's all really, really encouraging.

It's not exactly annoying but definitely saddening to see people getting into blogging for completely the wrong reasons. Getting perks is not a given when blogging.

I have no idea other than where my readers are located, roughly. They could be 12. They could be 50. I just haven't a clue. I'm hoping my readership is a little wider and broad than what the typical fashion blog gets. I have received emails from a 50-year-old lady in Tel Aviv who says I have revived her passion for fashion.

Successful blog is a unique voice; and depending on the blog, your own style factors in. To some extent, it might have to do with the graphic aesthetics of a blog. Pretty pictures go a long way these days and many personal style blogs owe a lot to a decent DSLR.

I was a bit of a dozy kid, so everyone just started calling me Susie Bubble and it stuck. Style Bubble is sort of like being stuck inside the style side of my brain. That doesn't sound very appealing, does it?