Executive presence has to do with the whole of the person. It's much more than presentation skill, charisma or savvy. It shows up in three dimensions of the leader's persona - character, substance and style. It's now clear that for a leader to influence and make an impact, it is important for them to also develop qualities such as authenticity, integrity, resonance, practical wisdom, and vision.

We must reflect a holistic view of the leader, in three dimensions, character, substance and style. Character consists of the qualities that win trust whereas substance consists of the qualities that earn us credibility; style is the dimension of execution - getting others to get things done.

For years when we went into companies to discuss how we could help their leaders be most effective, we heard people say, "Our leaders need to develop executive presence."

The core philosophy we share with leaders is that everyone can develop the qualities in themselves. We all have strengths, but where we have gaps, we can make small changes in our behavior that make a big difference in how others see us as leaders.

People believe what they see.

One of my favorite quotes from Thomas Edison is, "If we all did the things we are capable of doing we would astound ourselves." I believe leadership is a journey of learning and growing.

I'm the CEO of a small growing company, and at each stage of our growth, it's become apparent to me that I need to adapt my leadership style and learn new approaches. When I completed the assessment, asking my own team to provide feedback on the 15 qualities of presence, I learned a lot about the leader I have yet to become.