Only love for the Supreme Lord is true Bhakti. Love for any other being, however great, is not Bhakti. The "Supreme Lord" here means Ishvara, the concept of which transcends what you in the West mean by the personal God. "He from whom this universe proceeds, in whom it rests, and to whom it returns, He is Ishvara, the Eternal, the Pure, the All-Merciful, the Almighty, the Ever-Free, the All-Knowing, the Teacher of all teachers, the Lord who of His own nature is inexpressible Love."
Swami VivekanandaEven the lowest of the low have the Atman (Soul) inside, which never dies and never is born, immortal, without beginning or end, the all pure, omnipotent and omnipresent Atman!
Swami VivekanandaWe want to know in order to make ourselves free. That is our life: one universal cry for freedom.
Swami VivekanandaEach one has a special nature peculiar to himself which he must follow and through which he will find his way to freedom
Swami VivekanandaMay He who is the Brahman of the Hindus, the Ahura-Mazda of the Zoroastrians, the Buddha of the Buddhists, the Jehovah of the Jews, the Father in Heaven of the Christians give strength to you to carry out your noble idea.
Swami Vivekananda