I gotta be dope first. I gotta be appealing to your senses, and to what you like first. Then the message happens. Then you relate to the message.
Talib KweliMy fondest memories were watching the Beastie Boys get prepped to come on stage. They had a lot of antics and they play a lot of basketball... then they were giving out cameras to the crowd, and performing from the bleachers. The most important thing I learned was that you control your crowd, not the other way around.
Talib Kweli