By the time you get into other kinds of music - R&B, country, or whatever - it becomes something that's romantic. It becomes something unattainable. Never-ending undying love. And in hip hop, we're still taking direct inspiration.

Hip hop has always been, for us, for artists who are pure to the craft - any place overseas, whether it's Australia, any place in Asia, Germany, Africa, it becomes something where you can still go and work. Hip hop is an import culture. We're spoiled by it here. It's homegrown.

You see somebody rapping and you're like, "Nah, my cousin can do that." You're spoiled by the experience. Overseas, it's still something that people can appreciate.

The only way for me to be an artist is to be honest in my craft. If I veer from that, I'm not giving the investors what they want. Sometimes it's my job as an artist to know what I want to do, even when the fans tell me different.

I see that happening with hip hop purists now. Where you have an artist like a Kendrick [Lamar] or a Drake, who are really trying different things emotionally, different things musically, and on a mainstream level. And you have underground hip hop fans dissing it, for the simple fact that it's mainstream - not because what they're doing is whack, or what they're doing is not sincere.

Ain't nobody making music to not be heard and the easiest way to be heard is to be on the radio, but you should never compromise who you are, your values or your morals.

You make knowledge relevant to life and you make it important for children to learn things that will really relate to things going on in their lives, and not abstract.