Why give you the cure when the disease makes money?

When you shine bright, some won't enjoy the shadow you cast.

The materialism, the brashness, the misogyny - everything in hip-hop is amplified. Misogyny is a good example of something that is completely amplified in hip-hop. I do think there is more than enough of a balance, though, for fans who are willing to search it out.

And you know, art as commerce, doesn't really make too much sense, they don't go together.

If I focus on being an activist and my job is to be a rapper, I'm not going to be as good of a rapper. I need to focus on hip-hop and focus on making the music, so that when the activists come to me and they need my voice to create a platform, then I've got enough people listening to me. Not because I'm conscious, but because I'm dope.

It doesn't get any more underground, conscious or indie than Macklemore, Ryan Lewis, but because they got a couple of really big pop hits, actually some of the biggest pop hits that hip-hop has ever seen, people are missing that part of their story. People are not counting that blessing.

Life without knowledge is death in disguise.