I tried to put direct to consumer through a wholesales channel - the industry was just not ready to adapt and change. The other issue I had was with Jimmy Choo.

There have been moments in my career when I've had to be tough and I've had to step up to the plate - but usually that's because a man has underestimated me. But other than that, I wouldn't say I'm a tough person.

I'm always impressed by confidence, kindness and a sense of humour.

Everyone in my office wears it all winter, it's our uniform because it's the easiest thing to wear.

I'm really hoping just to keep building on what we're doing. You have to build your core business first which is really important.

Direct to consumer really gives you control of your business completely.

Everything we're doing means there is a much bigger audience that we can reach.