You cannot build a grass-roots campaign unless you are connecting with people.

I am not in the habit of supporting people who attack my wife and attack my father.

What data can tell you is if you have 10 messages, all of which you believe, it can tell you which messages are resonating and which aren't. And if you break it down even further, the truth of the matter is some messages resonate one place and other messages resonate another place.

A good impression is great. But a bad impression is even better.

My focus is not on any one particular election or any one particular candidate. My focus is on the issues and policy that will make a difference expanding opportunity.

Three of the last four [elections], '06, '08, and '12, were disastrous for Republicans. And they were years in which we just we stayed quiet, we went along the get-along, we didn't stand on principle. The only year that was a good year for Republicans was 2010, when we painted in bold colors, not in pale pastels. We stood for principle. I think winning this fight right now is the most important thing we can do to see significant victories in 2014.

I have spent almost my entire adult life fighting to defend the religious liberty of every American to follow his or her faith and live according to his conscience.