Here's why most campaigns get data wrong. They treat it as an afterthought and they treat it as sort of a logistic.
Ted CruzWhen people are motivated by principles larger than themselves, you don't have to beat them over the head to get them to act. You simply empower them, you inform them, you give them tools, and they take it upon themselves to act.
Ted CruzI don't know that I'm in a position to give campaign advice to Donald Trump, given that he just whipped me in a primary.
Ted Cruz