What I've learned so far from researching is that to win the Stanley Cup, you have to make the playoffs.
Ted LeonsisWe look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It's not like we go brochure, television, mail. It's Web, and then everything else. It's social media first, and everything else.
Ted Leonsis