I think in particularly with young kids who don't have a lot of positive influences, pop culture almost becomes a larger part of that self-discovery and how you define yourself.

I'm first generation American, and my parents were both from Nigeria. And so I always say that I'm literally an African American. So my last name is Famuyiwa, it's different. And so that was a part of my experience from people not being able to pronounce it to not sort of having sort of a shared, common history with a lot of the kids that I was growing up with because my parents were from Africa.

My parents were pretty open about a lot of things, especially my mom. And any kind of little crazy thing I was into, she was very supportive of. You know, whether it was BMX bike racing or being in the Boy Scouts or surfing or anything else, she always seemed to sort of support it. And I think it's because she was an immigrant and that idea of sort of having her kids be able to have access to their dreams and whatever they wanted to follow was very important to her.

I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.

If you are interested in ideas, radio is way more pure than television. You're not distracted by somebody's nose or hair or posture. You can really see how someone thinks and penetrate to the essence of who that person is.

I've always been really curious about things and slightly confused by the world, and I think someone who feels that way is in a good position to be the one asking questions.

When we spoke, Gene Wilder had just written a memoir called "Kiss Me Like A Stranger." The title was suggested by his late wife Gilda Radner three weeks before she died in 1989.