The mistake that people made around 2000 with the emergence of the web was that they thought that people would not read long-form on a screen. Following from that idea, they quit doing long-form on screens. It got shorter and shorter, and then came cats toying with flowers and all of those clichés, but it was wrong. People will read long-form on a device if they want to read long-form.
Terry McDonellThe more new thinking I did, the more successful it seemed to me that I could become. When magazines are really working, and when websites are really working, they're doing new things all the time, and discovering new writers to do stories, different ways to package stories. I was always very aware that I was very lucky to be doing what I was doing, because I would get up in the morning, and go to work, and the days would fly by.
Terry McDonell