The big cop-out would be to accept popularity rather than opting to try to create potent work. It's so easy to do the popular thing, the expected thing, and that's where you start to cheat yourself - and your fans, in the end - because there's an inherent dishonesty in pandering and dishing up what everyone's expecting.
The EdgeRock and roll isn't a career or hobby - it's a life force ... it's just something I have to do.
The EdgeAdvertising and art are getting all mixed up. I think some of the most exciting pieces of TV are the commercials.
The Edge