The Internet means everything to everybody and it's growing by the day. You can't survive as a business, especially a small business, without having some form of good Internet presence; whether you're a shop or it's a showcase or just a way to talk to your customers.

You can have a worldwide shop from your bedroom. You can do things that weren't even dreamed of when I started off in business. It's why technology is the most wonderful thing for small businesses.

There are three reasons to be in business. To make money, to have fun – and to make money.

The thing I preach constantly is do your research; build your knowledge base. Don't just go into business on a whim or a prayer - and don't think 'I'm an entrepreneur so I have to take risks'. Entrepreneurs don't take risks. They take calculated risks; only the good ones.

The Internet is where we all go to for the first stop of information. It's not the library any more, it's the Internet and if I want to find out about Kate Russell, what do I do? I Google Kate Russell. Simple as that.

Recession always encourages entrepreneurialism and innovation. It does that every time because when people have no options they look at other things.

There's not much difference between a fantasist and a visionary. We all have dreams and without dreams in business, I don't believe you can be successful. The trick is to turn them into reality.