The good man is he who rules himself as he does his own property: his autonomous being is modelled on material power.

History does not merely touch on language, but takes place in it.

The power of the culture industry's ideology is such that conformity has replaced consciousness

The lie has long since lost its honest function of misrepresenting reality. Nobody believes anybody, everyone is in the know. Lies are told only to convey to someone that one has no need either of him or his good opinion.

Intolerance of ambiguity is the mark of an authoritarian personality.

None of the abstract concepts comes closer to fulfilled utopia than that of eternal peace.

Intelligence is a moral category.