Happiness is obsolete: uneconomic.

The good man is he who rules himself as he does his own property: his autonomous being is modelled on material power.

Thought as such… is an act of negation, of resistance to that which is forced upon it; this is what thought has inherited from its archetype, the relation between labor and material. Today, when ideologues tend more than ever to encourage thought to be positive, they cleverly note that positivity runs precisely counter to thought, and that it takes friendly persuasion by social authority to accustom thought to positivity.

Proletarian language is dictated by hunger. The poor chew words to fill their bellies.

Truth is inseperable from the illusory belief that from the figures of the unreal one day, in spite of all, real deliverance will come.

The power of the culture industry's ideology is such that conformity has replaced consciousness

Art is permitted to survive only if it renounces the right to be different, and integrates itself into the omnipotent realm of the profane.